• Susan Radcliffe

Event Management Companies in Dubai : Good vs Great event management company in Dubai?

Updated: Mar 7, 2019

A good vs great event management company in Dubai is what is being discussed in this article. “Good to Great is a process of constantly moving from Good to Great to Good to Great….”.


This is a constant and never ending cycle. Similarly, when looking at event agencies in Dubai or event management companies in Dubai, the most critical point would be to review the quality of work delivered by them, along with their creativity and ability to churn out fresh and inventive projects. All of this must be done while meeting the usual budgetary guidelines.


It is easy to promise the moon when making a pitch, but as they say the proof is in the pudding. Event planners in Dubai should be able to showcase the different events that they have undertaken and be able to prove how each event was planned, created, organized and managed to meet the unique and individual needs of the company that they were organizing the event for.


Details of how their event went above and beyond and reached all expectations set out by the company should be very clearly spelt out in a short business case. It isn’t necessary that the event management company in Dubai being looked at should definitely have had experience in the automotive industry or pharmaceutical industry or electronics industry or any one particular industry. That is what old fashioned archaic marketers believed. This is neither necessary, nor a guarantee that the event being managed for your company will be done to your complete satisfaction.


What is more important in today’s world is that the event management company in Dubai should have the bandwidth and the ability to create a quality event that is positioned right, has the right amount of creative flair, is planned and executed well and managed to produce a memorable result that will be a personal moment that will live on in the memory of every person associated with the event from your company, as an organizer or as a participant.


Creative experts and experiential marketing specialists in corporate events, exhibitions, golf days, product launches, brand activation and fashion shows, brains at work are professional event planners providing innovative full service event management in Dubai and across the globe.


Our team has consulted and helped global brands such as Pfizer, Johnson & Johnson, Novartis, Unilever, Philip Morris International, Adidas, Philips, BP, Pizza Hut, KFC, Cirque Du Soleil, Maersk Shipping, SABIC and many more. For marketing events, creative corporate communications & event management contact brains at work.


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