Project: Bogey & Birdie in a Day

Client Industry: Shipping.


Our client from one of the largest ports in the shipping industry within the Gulf & Middle East region set out to organize a one of a kind unique golf event that has style and sizzle.

The primary requirement was to ensure that it was an unrivalled golf event within the shipping industry that enabled very senior decision makers interact with one another in a relaxed setting that allowed for business discussions to flow and most importantly for long term partnerships to be sustained ensuring verifiable Return On Investment. 


1)   To hold a first class golf event that would be unrivalled in the shipping industry and the Gulf & Middle East region.

2)   To provide a casual business setting for the head office and regional management to meet with business leaders, investors, potential investors, partners and major suppliers.

3)   The strategic success of the event was to generate Return On Investment in the form of business generated.

Critical Factors

Our golf day had a number of critical dependencies, those included the date of the event, which co-incided with the Dubai Horse Races, the weather conditions which could range from hot to humid and there even was the chance of rain impacting all the extensive outdoor set up that had been organized.

Most critical however, was the fact that this being an annual event required us to work on taking the already high benchmark set in previous year’s, to a notch higher. Essential requirements included conceptualizing, prototyping and organizing unique, creative and clever on-course and off-course engagement activities, allowing for a high level of interaction amongst both, the golfers and non-golfers, as well as, ensuring scintillating and captivating entertainment throughout the golf day and especially during the cocktail reception and gala dinner at night which was a caviar and champagne night.


The brains at work team spent a lot of time researching the best possible options that would be able to match the exacting requirements of our client, keeping in mind all critical needs.

Our team was able to hone in on a suitable golf course for the golf day and a 5 star hotel that was conveniently located to allow for guests accommodation. The scope of work included hotel bookings, dedicated web design online registrations, conceiving, designing, planning and implementing of the golf day programme, cocktail reception, gala dinner, entertainment, after party, giveaways and golf merchandise.

brains at work came up with a unique theme designed to surprise guests, and keep the event sizzling with style. We also ensured that the programme of activities allowed for the entire day to be extremely fun and engaging for all guests.


The number of repeat guests who are business leaders accepting the invitation each year is a good indication of its success and total attendance compared to the previous years.

Beyond the numerous compliments from the invited guests and the client, brains at work has the satisfaction of knowing that in the end every single goal set out by our client was achieved and they were ecstatic with it’s response and resulting Return On Investment.

Our client has been trusting and engaging brains at work for the last 5 years for their annual golf day, as we raise the bar every year !

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