European Tour 2014

When the 2014 European Tour hit Dubai on the 20th November, it marked the culmination in a gruelling season that has seen the game hopscotch around the world, taking in some of the world’s best courses and involving many of the best players too. Finishing almost exactly a year after the first ball was struck back in November 21st at the South African Championship, the Race to Dubai has become the premiere tour.

Evolving from the PGA European Tour in 2009, the series is an enthralling event on the golfing calendar encompassing 49 tournaments in 26 countries and all five continents and culminating in the winner receiving the Harry Vardon award and exemption from the European Tour card for the following seven years. This year, however, the stakes were raised and the leaders heading towards Dubai saw a bonus as the prize fund rising from an initially cited $3.75 million to a whopping $5 million, to be shared amongst the leading 60 players, rather than the top sixty finishing inside the Race to Dubai points. The move was seen as an incentive to get players involved in as many Final Series Events as possible,since missing some would jeopardise standings on the road to Dubai, so it was hoped that top players especially would get as involved as possible.

European Tour - Rory

European Tour - Henrik

In the final standing, Rory McIlroy won the race to Dubai, while Henrik Stenson won the DP World Tour Championship yet again with a total of 1,666,600 points. Victor Dubuisson, Rory Mcilory and Justin Rose were all tied with 748,323 points each at the DP World Tour Championship.

There were multiple winners this season including McIlroy, Mikko Ilonen, Alexander Levy, Miguel Angel Jiménez & Bubba Watson. A total of 1,312 different players participated in tournaments on the 2014 Race To Dubai.

 

Rory McIlory had a stroke average of 69.24, numbers which nobody could better on The European Tour and he won Euros 6,883,784.89 on The 2014 Race To Dubai.

The mix up of the rules and new features has certainly made the 2014 Race to Dubai a far more interesting prospect, and golf event planners in Dubai are likely to see an increasing interest in the sport as it captures the imagination of many more people. 2015 will have everyone looking forward to future tournaments that can be just as inventive.

Our team has consulted and helped global brands such as Pfizer, Johnson & Johnson, Novartis, Unilever, Philip Morris International, Adidas, Philips, BP, Pizza Hut, KFC, Cirque Du Soleil, Maersk Shipping, SABIC and many more. For marketing events, creative corporate communications & event management contact brains at work.