Glamor Icons' Ice Bucket Challenge
Glamor Icons take Ice Bucket Challenge.
Hollywood got virtually everyone buzzing about "The Ice Bucket Challenge". Fashion and glamour icons such as Jennifer Lopez and Lady Gaga led the way with fellow celebrities such as Leonardo DiCaprio, Oprah Winfrey, David Beckham, Britney Spears, Justin Beiber, and the Foo Fighters all jumping into this bandwagon that very quickly gained popularity on all social networks.
Kim Kardashian actually took up the challenge on the Ellen DeGeneres Show while clicking a selfie!
Meanwhile, famous celebrity couples also joined in as Ben Affleck and wife Jennifer Garner made this a family affair. Fashion trendsetter Gwyneth Paltrow wore a teeny weeny bikini and challenged ex-husband Coldplay Front man Chris Martin to the #ALSIceBucketChallenge, which started catching fire online since July 29, 2014.
Bill Gates, Mark Zuckerberg, and George Bush also joined the growing list of famous names who were dousing themselves with cold water. Yes, ordinary people participated too – there was even an ‘Ice Bucket’ marriage proposal!
The rules to the #ALSIceBucketChallenge were simple. Participants who were challenged had to record a short video of themselves where they announced their acceptance of the challenge and then poured a bucket of water filled with ice over their heads, after which, they were to issue a challenge to others. They then donated an amount to The ALS Association.
The fast-growing sensation brought in new donations by the millions in less than a month. The ALS Association reveals that, as of Thursday, August 29, they had received over $100 million in donations compared to only just over $2 million during the same time period last year.
According to The ALS Association, Amyotrophic Lateral Sclerosis (ALS), often referred to as ‘Lou Gehrig's Disease,’ is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
The ALS Association is the only national non-profit organization fighting Lou Gehrig’s Disease on every front. The Association builds hope and enhances quality of life, while aggressively searching for new treatments and a cure.
No one really knows how or why the #ALSIceBucketChallenge spread like wildfire across social networks the way it did. The possible element of PR gain may be one of the attractions, as individuals were able to promote themselves individually without appearing to do it for themselves; but, rather doing it for a worthy cause.
Whether it was the worthiness of the cause, the simplicity of the action, or simply the FUN factor – famous names from the movie, fashion, and glamour industries and regular people alike jumped in ‘bucket first’ as they joined a fast-growing list of people from all walks of life who accepted the challenge. One thing’s for sure, everyone seemed to be having so much fun with it and continue to do so!
Recently, there have been newer offshoots of this viral charity campaign idea, with the whole world recognizing the strength of social media and everyone who is anyone now trying to see how they could start a charity campaign that could quite spontaneously, spread like wildfire, and actually benefit those in need.